Polaroid’s new point-and-shoot analog instant camera has all you need to catch every life moment in an original Polaroid photograph.
The Polaroid Now takes the simplicity from the OneStep cameras from the ‘70s, along with greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory. The Polaroid Now’s autofocus 2-lens system gives you sharper photos more easily. It decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash. The new film counter display keeps you up-to-date with your camera. Know how much film is left, or when the battery is low all within this small screen. It even says ‘hello’. The new Accurate Flash gives you just the right amount of light on your subjects. We like to call it: a more human-friendly flash.